Obaidullah Baig was an eminent scholar, Urdu writer/novelist, columnist, media expert and documentary filmmaker from Karachi, Sindhi, Pakistan.
Born in Rampur, India in 1936, Baig migrated to Karachi with his family in the early 1950s following the independence of Pakistan in 1947, and settled in Karachi, Pakistan. His wife, Salma Baig is known for hosting programs on PTV and for her participation in the field of education. Obaidullah Baig had three daughters. His eldest daughter is Maryam Obaidullah Baig, who is a visual artist and also a theatre actor in the United States. She is following her father’s footsteps by making films as well. His second daughter is Fatima Adarsh, who is married to actor Adarsh Ayaz and works for Pakistani news channels. The third and youngest daughter Amina Baig works for The News International. Baig died on June 22, 2012 in Karachi.
He teamed up with Iftikhar Arif in the 1970s and then with Ghazi Salahuddin in the 1990s for the Pakistan Television Corporation (PVT) quiz show Kasoti. He later appeared on a similar program called Kasoti: Master Mind. The program was conducted by original Kasoti host, the late Quresh Pur.
Obaidullah Baig was awarded Pride of Performance (August 14, 2008) by the President of Pakistan for his services to Pakistani media.